Hey, don’t blame the media. Blame Baloo.
Looks like Big Papi blames more than C.C. Sabathia for the rock that hit him in the leg.
Now, Papi. You know I love you. I’m going to blame this rant on your pain, k, and breeze over your logic.
Because ESPN didn’t hit you with that pitch, Papi.
And… the media, see… the media capitalizes on what the AUDIENCE wants. The rating points. People complain about the media (stepping on a larger soap box now) and its divine influence, but it’s not the media. If media could dictate desire, Paris Hilton’s new show would be a success.
The rivalry gets media focus because it gets fan focus.
That’s how the chicken and egg works. Chicken (you) then egg (media).
Like Charlie Sheen. No one WANTS to write about Charlie Sheen. I don’t WANT to write about Charlie Sheen. But you can visibly tell when the anchor says the word Charlie Sheen- because the ratings points go up. Before. Your. Very. Eyes.
And, since the media relies on commercial dollars, and commercial advertisers rely on media people watch, we print Charlie Sheen. We light up the screen with Charlie Sheen. Ratings go up. We make money.
Not because of Charlie Sheen.
Because of you, America.
Because of you.
The media does not throw pitches.
CC Sabathia throws pitches.
And, while I’m on this soapbox, THIS, ladies and gentlemen, is reason number 4 why we will ALWAYS need NPR. And why NPR is one of my dream jobs. Because I would love to work at a place where I didn’t have to Charlie Sheen my way through the day’s news.
And Charlie Sheen is just one example. Think about it.
So, dearest Papi, blame the bear. Not the beast.